Try a new search >

Pelham Precinct
by Hayball Pty Ltd



Conceptual Framework Hayball has worked with a succession of unrelated clients over the past 15 years to create a suite of buildings around Pelham Street: four projects comprising seven discrete buildings form the current urban condition. The process began with a master plan concept for a large site. Following completion of Stage 1, Cardigan Crescent, the remainder of the site was sold. New ownership and extended timelines saw the precinct evolve more organically, enriching the final built outcome. Underpinning the liveliness of each response is Hayball's commitment to compatibility and interest in a developing series of themes: the dominant verticality of the surrounding Victorian houses, the humanizing role of detail in residential architecture, the social requirement for activation at street level. It's a very Melbourne story. Public Benefits Well designed streetscapes provide a sense of identity while mixed apartment models have contributed to the activity and robust urban character of the area. Street interface and retention of a fine urban grain are targeted by each successive project so that, after 15 years of development, the precinct has become lively, walkable and genuinely residential in character. Context The local built context has evolved as each new project has broken ground. In the process, Hayball's signature themes have become manifest at a precinct scale: geometric patterning finds expression in prefabricated concrete facades; robust volumes are re-scaled by carefully cut openings; rhythms are established with light and shade; detail adds richness. Program

Resolution A common thread of urban design principles applies to each project, regardless of its programmatic brief. While all projects are residential in nature, it's interesting to observe the evolution of apartment types and sizes across the precinct's development, reflecting market changes and demographic shifts across the 15 year time span. Allied Disciplines On the third of the buildings, Hayball collaborated with sculptor Simon Perry in the creation of his public artwork, “Colony”. The work is read as a viral organism colonising an exterior wall. Cost/Value Outcome The suite of buildings has allowed Hayball to explore and refine economical construction methods, including the innovative use of pre-cast concrete. The success of each development continues in both real estate and rental markets. The quality of the urban character that has evolved contributes greatly to the each dwelling's desirability. Sustainability Urban regeneration projects target sustainability at an urban scale: the Pelham Precinct greatly increases density at the city's edge, fortifies chief public transport routes and provides amenity at street level that keeps the area vibrant and safe. Formerly a semi-industrial area, the area now houses highly diverse demographies that live, work, study and socialize in close proximity. Response to User Needs The prominence of the courtyard in the Uropa project offers uncommon amenity to local residents. Together with Lincoln Square and Argyle Place, the courtyard allows for a high density environment with a recognisable urban character and discernable sense of place.

Hayball Pty Ltd
Project Team
Project architect: Hayball
Design architect: Hayball
Architecture: Hayball
Urban Design: Hayball
Interior Design: Hayball
Landscape Architecture: Hayball
Photographer: Peter Clarke
Photographer: Hayball

Photographs by Peter Clarke & Hayball, text by Hayball Pty Ltd

Link directly to this award entry: is the website of The Royal Australian Institute of Architects